HOC IS THE MOVEMENT OF THE WORLD'S BEST PERFUMERS, SHAPING THE OLFACTIVE HISTORY OF TODAY
HOC is a creative brand of artistic perfumery putting at the heart not only the fragrance, but also its creator, staying true to its name meaning both “nose” in Russian and the abbreviation of “Histoire Olfactive Collective” in French. Following in the footsteps of the Bauhaus movement, HOC brings together the art and the artists by giving the world’s best perfumers a new object, voice and shape to express their creative visions. Each year, HOC and a perfumer will together write the story of their favorite cities, times, books and people, mapping their memories and enclosing them on a cap to send you on your own journey. More than a brand, HOC is an artistic movement putting you in the dynamic of the here and now. HOC fragrances are made for today and encapsulate this energy and its endless possibilities.
MASHA ZANIERThe Founder
Born in Moscow from Russian and Georgian heritage, the Parisian Masha Zanier and her unique background gave birth to the cosmopolitan perfumery brand - HOC. Masha has been working in the fashion industry for over ten years in Paris. The idea of HOC was born when she realised the difference of approach to an artist in perfumery and fashion. While perfumery is a huge industry with more than a thousand new fragrances launched annually, there are less than 150 Fine Fragrance Perfumers in the World and their names are unknown beyond the industry. True to her free-spirited mind, Masha Zanier created not just a brand. HOC is a movement, unconstrained by gender and trends, giving to the Perfumers the freedom to capture the world as they see it today, revealing their personal stories and unique characters.