MANIFESTO
HOC isn’t just a perfume house.
It’s a house of artists.
A space where free creators express their world through scent. No briefs. No filters. Just instinct, memory, and emotion.
Every fragrance we release is a confession.
A lived moment. A scent that left a mark.
A piece of someone’s soul, bottled and shared with just a few.
Because at HOC, we create limited editions — beauty that’s not meant to be mass-produced, but felt, deeply and briefly, like a spark.
And those who wear our perfumes?
They’re not customers.
They’re sensitive souls, people who don’t want to smell like everyone else,
but want to feel something real.
We believe a scent can do more than smell good —it can create a connection, a flash, a shared memory.
With HOC, you get the chance to feel closer to the perfumer behind the scent.
Because if you’re moved by what they created, it means you’ve already met — somewhere beyond language.
And maybe one day, that meeting will happen for real.
We’re not selling a lifestyle.
We’re offering you belonging.
Not to a niche, but to an emotional community, a chosen family, a tight circle of people who feel deeply and live with intention.
If you’re here to collect, follow trends, or blend in — this isn’t for you.
But if a scent can make you shiver, take you back, or bring you home to yourself…
Then welcome to HOC.
We’ve been waiting for you.
— Masha Zanier, Founder of HOC PARFUM
MASHA ZANIER
THE FOUNDER
Every drop of HOC perfumes tells something about me, but even more about The Perfumer who created it
Being an Art lover, I know that interfering with Artist’s creative process is not right. I created HOC to put the Perfumers in the center of attention, to make them icons of the community united around this sensitive way of being driven by the smell.
The first drop of HOC perfumes doesn’t tell a story of nature. It tells the story of the most historically urbanized space in the world: London, which is the archetype of a metropolis. The process leading Vincent Schaller to render his perception of the essence of London and its vibrations through three perfumes (11AM, 5PM and 9PM) is an alter-quest of an alter-ego of Vincent.
I’m not looking for a smell reflecting the specific brand image, my approach is cathartic. I just wanted to share with my community the strong medium to happiness which is the smell.